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YOOSE powers new mobile coupon service
To promote easy-to-use location-based mobile coupon solution, YOOSE, the hyper-local mobile ad network, is working with adsmobi, the mobile media buying platform, to develop a new mobile coupon...
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Mobile Engagement: Where it’s at
The population of the digital world has long been absorbed with the idea of connection. The need to connect is at the epicentre of all our activities regardless of whether that connection is made via...
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Mobile location: a place for everything and everything in its place
Earlier this month I had the pleasure of helping to launch the Location-Based Marketing Association’s new regional hub for Asia, known as LBMA Singapore. The experience highlighted just how significant...
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Komli Mobile and YOOSE team up for ad sales partnership
Komli Mobile, a division of Komli Media entered into a sales partnership with YOOSE, the global hyper-local mobile ad network. With an initial focus on India and South East Asia, the partnership will...
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‘Tis the season to add value
In 1931 Coca-Cola’s advertising efforts crystallised our modern day image of Santa Claus and in doing so, the co-existence between advertisers’ best efforts and the festive season was born. This year...
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Revise & Shine: How to Distinguish your Brand in 2013
January has arrived marking the beginning of a new year and a fresh start. As we take a big leap into 2013 with renewed energy and reminisce on the projects we’ve completed in the last year, whether...
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3 Steps to Building Brand Love Beyond Valentine’s Day
Cupid’s big day may have been and gone in a flurry of hearts and flowers but brands the world over know this to be true: every day is Valentine’s Day because at the beating heart of every campaign is a...
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